Your name: Sharon Fiorini
Your business name: Nectar Jewelry Designs
Your web site: nectarjewelry.etsy.com
Your location: Scranton, Pennsylvania, USA
What do you create?
Jewelry – sterling silver, polymer clay, and a combination of both sometimes.
Where and when do you do your creative work?
I work at a tiny jeweler's bench in my living room. Since I work full-time and have a family, I create when I can fit it in – usually late at night and on the weekends.
Do you have another "day job"?
I'm also a graphic designer during the day.
Where and what did you study?
I was an art major in college concentrating on printmaking and sculpture. I think that now that I'm doing jewelry, with some of the techniques I use, I'm combining both of those areas of concentrations, just on a much smaller level than I had in the past.
Where do you find inspiration?
I find inspiration in looking more closely at things. I want people to notice the fine details in my work. It's kind of my motto regarding people – don't judge by looking too quickly. Notice who they are, not just what they look like. I like to concentrate on kind of the hard outer shell but there's so much more if you look inside.
What motivates you?
What motivates me is a need to create. If it was painting as a child, drawing, sculpture, papermaking, printmaking, photography, graphic design or jewelry.
When did you start doing this?
I actually started doing jewelry only about 4 years ago when I was pregnant with my son. I started with stringing beads, graduated to wire-wrapping (I did a lot of that), and now I've moved on to metal and more of a mixed media technique when I also use polymer within my metal designs.
Do you remember getting into art as a kid?
Yes! I used to draw on the floor of my parent's basement with glue. They loved that!
When and why did you decide to start your own business?
As I started to do wire-wrapping, I was wearing my jewelry. People were noticing it. So I would bring it in to work and I would also have jewelry parties.
How did you choose the name for your business?
You know, I don't even remember. I think I saw a commercial on TV, Nectar popped into my head and that was it.
What do you love most about creating your work?
I love every aspect of it. When I'm at my day job, I'm constantly sketching new ideas. I have tons of Post-its and pieces of paper with drawings on them of designs I'd like to create. I love the challenge of creating that design that I first saw in my head. And I love that people seem to really like my jewelry – that they find it unique and new and beautiful.
What's the most fascinating place you've been?
I haven't travelled all that much, but I'd have to say that I love San Francisco and NYC.
A book you love:
With my day job, my family, my jewelry, and Etsy, there's no time left to read. I think the last book I read was Night by Elie Wiesel. But mostly, I'm reading books to my son.
What is the most interesting thing about you?
Hmmm, it's maybe not the most interesting but I'm actually pretty shy until I get to know people. I think that's where my inspiration comes from. People sometimes tend to misread shyness as arrogance. I'm totally the opposite – I'm extremely down to earth.
What achievement are you most proud of?
I'm most proud of the fact that I have learned jewelry making completely on my own. Of course, I'm always striving to learn new techniques. There's so much out there!
What advice would you give women starting their own business?
Don't settle and don't give up. If someone tells you they're not interested in your business, keep trying and striving. Listen to your instincts regarding business opportunities. If your instincts are telling you that something doesn't feel right, listen to it. And market, market, market. It's tough out there. You need to keep getting your name and your craft out to the public. I'm always working on that.
What's the biggest challenge you face in your work?
My biggest challenge is finding time to create.
What do you love to do in your free time?
Free time? What's that?
What are you working on right now?
I'm working on a new line of jewelry – mostly sterling. But it doesn't involve soldering at all. I'm trying to find new ways to attach and join using my little "pins". It's always about the details with my jewelry.
What do you hope to achieve next?
I really hope to have my jewelry take off so I can give up the day job. Jewelry is my love, my obsession, my creative outlet. It's what I need to do.